<?php
return [
    'basic' => [
        [
            'name' => '时间',
            'column' => 'ref_date',
            "enable_to_sort"=> false
        ],
        [
            'name' => '账户',
            'column' => 'account_id',
            "enable_to_sort"=> false
        ],
        [
            'name' => '当天消耗',
            'column' => 'paid',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注人数',
            'column' => 'scan_follow_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注成本',
            'column' => 'follow_cost',
            'notes' => '当天消耗/企微关注人数',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日ROI',
            'column' => 'first_roi',
            'notes' => '当日新增用户充值金额/当天消耗',
            "enable_to_sort"=> true
        ],
        [
            'name' => '当日新增用户充值金额',
            'column' => 'pay_money',
            "enable_to_sort"=> true
        ],
        [
            'name' => '用户累计充值金额',
            'column' => 'pay_money_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值人数',
            'column' => 'pay_user',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值人数',
            'column' => 'pay_user_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值次数',
            'column' => 'pay_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值次数',
            'column' => 'pay_count_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日下单成本',
            'column' => 'first_charge_user_cost',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总回本率',
            'column' => 'cost_cover_rate',
            'notes' => '用户累计充值金额/当天消耗',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日付费用户arpu值',
            'column' => 'day_paid_user_arpu',
            'notes' => '首日新增用户充值金额/首日充值人数',
            "enable_to_sort"=> true
        ]
    ],
    'all' => [
        [
            'name' => '时间',
            'column' => 'ref_date',
            "enable_to_sort"=> false
        ],
        [
            'name' => '账户',
            'column' => 'account_name',
            "enable_to_sort"=> false
        ],
        [
            'name' => '当天消耗',
            'column' => 'paid',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注人数',
            'column' => 'scan_follow_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注成本',
            'column' => 'follow_cost',
            'notes' => '当天消耗/企微关注人数',
            "enable_to_sort"=> false
        ],
        [
            "name" => "企微实际加粉人数",
            "column" => "followers_number",
            "notes" => "投放账号绑定客服添加粉丝数",
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉人数(全)",
            "column" => "repeat_user",
            "notes" => "重复客户(只要关注过就算重复客户)",
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉人数(留存)",
            "column" => "repeat_user_no_loss",
            "notes" => "重复客户(关注过且当前留存才算重复客户)",
            "enable_to_sort" => false,
        ],
        [
            "name" => "企微实际加粉成本",
            "column" => "followers_cost",
            'notes' => '当天消耗/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉率(全)",
            "column" => "repeat_user_rate",
            'notes' => '重复客户(只要关注过就算重复客户)/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉率(留存)",
            "column" => "repeat_user_no_loss_rate",
            'notes' => '重复客户(关注过且当前留存才算重复客户)/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            'name' => '首充roi',
            'column' => 'first_pay_roi',
            'notes' => '当日新增用户首次充值金额/当天消耗（数据自2023-12-11日起有效）',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日ROI',
            'column' => 'first_roi',
            'notes' => '当日新增用户充值金额/当天消耗',
            "enable_to_sort"=> false
        ],
        [
            'name' => '当日新增用户充值金额',
            'column' => 'pay_money',
            "enable_to_sort"=> true
        ],
        [
            'name' => '用户累计充值金额',
            'column' => 'pay_money_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值人数',
            'column' => 'pay_user',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值人数',
            'column' => 'pay_user_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值次数',
            'column' => 'pay_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值次数',
            'column' => 'pay_count_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日下单成本',
            'column' => 'first_charge_user_cost',
            "enable_to_sort"=> false
        ],
        [
            'name' => '总回本率',
            'column' => 'cost_cover_rate',
            'notes' => '用户累计充值金额/当天消耗',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日付费用户arpu值',
            'column' => 'day_paid_user_arpu',
            'notes' => '首日新增用户充值金额/首日充值人数',
            "enable_to_sort"=> false
        ]
    ],
    'summary' => [
        [
            'name' => '时间',
            "enable_to_sort"=> false
        ],
        [
            'name' => '账户',
            "enable_to_sort"=> false
        ],
        [
            'name' => '当天消耗',
            'column' => 'paid',
            "enable_to_sort"=> false
        ],
        [
            'name' => '企微关注人数',
            'column' => 'scan_follow_count',
            "notes" => "投放后台投放账号的关注人数",
            "enable_to_sort"=> false
        ],
        [
            'name' => '企微关注成本',
            'column' => 'follow_cost',
            'notes' => '当天消耗/企微关注人数',
            "enable_to_sort"=> false
        ],
        [
            "name" => "企微实际加粉人数",
            "column" => "followers_number",
            "notes" => "投放账号绑定客服添加粉丝数",
            "enable_to_sort" => false,
        ],
        [
            "name" => "企微实际加粉成本",
            "column" => "followers_cost",
            'notes' => '当天消耗/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉人数(全)",
            "column" => "repeat_user",
            "notes" => "重复客户(只要关注过就算重复客户)",
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉人数(留存)",
            "column" => "repeat_user_no_loss",
            "notes" => "重复客户(关注过且当前留存才算重复客户)",
            "enable_to_sort" => false,
        ],
        [
            'name' => '首日ROI',
            'column' => 'first_roi',
            'notes' => '当日新增用户充值金额/当天消耗',
            "enable_to_sort"=> false
        ],
        [
            "name" => "复粉率(全)",
            "column" => "repeat_user_rate",
            'notes' => '重复客户(只要关注过就算重复客户)/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            "name" => "复粉率(留存)",
            "column" => "repeat_user_no_loss_rate",
            'notes' => '重复客户(关注过且当前留存才算重复客户)/企微实际加粉人数',
            "enable_to_sort" => false,
        ],
        [
            'name' => '当日新增用户充值金额',
            'column' => 'pay_money',
            "enable_to_sort"=> false
        ],
        [
            'name' => '用户累计充值金额',
            'column' => 'pay_money_total',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日充值人数',
            'column' => 'pay_user',
            "enable_to_sort"=> false
        ],
        [
            'name' => '总充值人数',
            'column' => 'pay_user_total',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日充值次数',
            'column' => 'pay_count',
            "enable_to_sort"=> false
        ],
        [
            'name' => '总充值次数',
            'column' => 'pay_count_total',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日下单成本',
            'column' => 'first_charge_user_cost',
            "enable_to_sort"=> false
        ],
        [
            'name' => '总回本率',
            'column' => 'cost_cover_rate',
            'notes' => '用户累计充值金额/当天消耗',
            "enable_to_sort"=> false
        ],
        [
            'name' => '首日付费用户arpu值',
            'column' => 'day_paid_user_arpu',
            'notes' => '首日新增用户充值金额/首日充值人数',
            "enable_to_sort"=> false
        ],
        [
            'name' => '3天倍率',
            'column' => 'three_days_rate',
            'notes' => '3天累计回收金额/当日新增用户累计充值金额',
            "enable_to_sort"=> false
        ],
        [
            'name' => '7天倍率',
            'column' => 'seven_days_rate',
            'notes' => '7天累计回收金额/当日新增用户累计充值金额',
            "enable_to_sort"=> false
        ],
        [
            'name' => '15天倍率',
            'column' => 'fifteen_days_rate',
            'notes' => '15天累计回收金额/当日新增用户累计充值金额',
            "enable_to_sort"=> false
        ],
        [
            'name' => '30天倍率',
            'column' => 'thirty_days_rate',
            'notes' => '30天累计回收金额/当日新增用户累计充值金额',
            "enable_to_sort"=> false
        ],
    ],
    'mp_basic' => [
        [
            'name' => '时间',
            'column' => 'ref_date',
            "enable_to_sort"=> false
        ],
        [
            'name' => '账户',
            'column' => 'app_name',
            "enable_to_sort"=> false
        ],
        [
            'name' => '当天消耗',
            'column' => 'paid',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注人数',
            'column' => 'scan_follow_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '企微关注成本',
            'column' => 'follow_cost',
            'notes' => '当天消耗/企微关注人数',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日ROI',
            'column' => 'first_roi',
            'notes' => '当日新增用户充值金额/当天消耗',
            "enable_to_sort"=> true
        ],
        [
            'name' => '当日新增用户充值金额',
            'column' => 'pay_money',
            "enable_to_sort"=> true
        ],
        [
            'name' => '用户累计充值金额',
            'column' => 'pay_money_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值人数',
            'column' => 'pay_user',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值人数',
            'column' => 'pay_user_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日充值次数',
            'column' => 'pay_count',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总充值次数',
            'column' => 'pay_count_total',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日下单成本',
            'column' => 'first_charge_user_cost',
            "enable_to_sort"=> true
        ],
        [
            'name' => '总回本率',
            'column' => 'cost_cover_rate',
            'notes' => '用户累计充值金额/当天消耗',
            "enable_to_sort"=> true
        ],
        [
            'name' => '首日付费用户arpu值',
            'column' => 'day_paid_user_arpu',
            'notes' => '首日新增用户充值金额/首日充值人数',
            "enable_to_sort"=> true
        ]
    ],
];