[ [ 'name' => '时间', 'column' => 'ref_date', "enable_to_sort"=> false ], [ 'name' => '短剧', 'column' => 'playlet_name', "enable_to_sort"=> false ], [ 'name' => '当天消耗', 'column' => 'paid', "enable_to_sort"=> true ], [ 'name' => '企微关注人数', 'column' => 'scan_follow_count', "enable_to_sort"=> true ], [ 'name' => '企微关注成本', 'column' => 'follow_cost', 'notes' => '当天消耗/企微关注人数', "enable_to_sort"=> false ], [ "name" => "企微实际加粉人数", "column" => "followers_number", "notes" => "投放账号绑定客服添加粉丝数", "enable_to_sort" => false, ], [ "name" => "企微加粉成本", "column" => "followers_cost", 'notes' => '当天消耗/企微实际加粉人数', "enable_to_sort" => false, ], [ 'name' => '首日ROI', 'column' => 'first_roi', 'notes' => '当日新增用户充值金额/当天消耗', "enable_to_sort"=> false ], [ 'name' => '首充roi', 'column' => 'first_pay_roi', 'notes' => '当日新增用户首次充值金额/当天消耗(数据自2023-12-14日起有效)', "enable_to_sort"=> false ], [ 'name' => '当日新增用户充值金额', 'column' => 'pay_money', "enable_to_sort"=> true ], [ 'name' => '用户累计充值金额', 'column' => 'pay_money_total', "enable_to_sort"=> true ], [ 'name' => '首日充值人数', 'column' => 'active_fans', "enable_to_sort"=> true ], [ 'name' => '总充值人数', 'column' => 'pay_user_total', "enable_to_sort"=> true ], [ 'name' => '首日充值次数', 'column' => 'pay_count', "enable_to_sort"=> true ], [ 'name' => '总充值次数', 'column' => 'pay_count_total', "enable_to_sort"=> true ], [ 'name' => '首日下单成本', 'column' => 'first_charge_user_cost', "enable_to_sort"=> false ], [ 'name' => '总回本率', 'column' => 'cost_cover_rate', 'notes' => '用户累计充值金额/当天消耗', "enable_to_sort"=> false ], [ 'name' => '首日付费用户arpu值', 'column' => 'day_paid_user_arpu', 'notes' => '首日新增用户充值金额/首日充值人数', "enable_to_sort"=> false ] ], 'summary' => [ [ 'name' => '时间', 'column' => 'ref_date', "enable_to_sort"=> false ], [ 'name' => '短剧', 'column' => 'playlet_name', "enable_to_sort"=> false ], [ 'name' => '当天消耗', 'column' => 'paid', "enable_to_sort"=> false ], [ 'name' => '企微关注人数', 'column' => 'scan_follow_count', "enable_to_sort"=> false ], [ 'name' => '企微关注成本', 'column' => 'follow_cost', 'notes' => '当天消耗/企微关注人数', "enable_to_sort"=> false ], [ "name" => "企微实际加粉人数", "column" => "followers_number", "notes" => "投放账号绑定客服添加粉丝数", "enable_to_sort" => false, ], [ "name" => "企微加粉成本", "column" => "followers_cost", 'notes' => '当天消耗/企微实际加粉人数', "enable_to_sort" => false, ], [ 'name' => '首日ROI', 'column' => 'first_roi', 'notes' => '当日新增用户充值金额/当天消耗', "enable_to_sort"=> false ], [ 'name' => '当日新增用户充值金额', 'column' => 'pay_money', "enable_to_sort"=> false ], [ 'name' => '用户累计充值金额', 'column' => 'pay_money_total', "enable_to_sort"=> false ], [ 'name' => '首日充值人数', 'column' => 'active_fans', "enable_to_sort"=> false ], [ 'name' => '总充值人数', 'column' => 'pay_user_total', "enable_to_sort"=> false ], [ 'name' => '首日充值次数', 'column' => 'pay_count', "enable_to_sort"=> false ], [ 'name' => '总充值次数', 'column' => 'pay_count_total', "enable_to_sort"=> false ], [ 'name' => '首日下单成本', 'column' => 'first_charge_user_cost', "enable_to_sort"=> false ], [ 'name' => '总回本率', 'column' => 'cost_cover_rate', 'notes' => '用户累计充值金额/当天消耗', "enable_to_sort"=> false ], [ 'name' => '首日付费用户arpu值', 'column' => 'day_paid_user_arpu', 'notes' => '首日新增用户充值金额/首日充值人数', "enable_to_sort"=> false ], [ 'name' => '3天倍率', 'column' => 'three_days_rate', 'notes' => '3天累计回收金额/当日新增用户累计充值金额', "enable_to_sort"=> false ], [ 'name' => '7天倍率', 'column' => 'seven_days_rate', 'notes' => '7天累计回收金额/当日新增用户累计充值金额', "enable_to_sort"=> false ], [ 'name' => '15天倍率', 'column' => 'fifteen_days_rate', 'notes' => '15天累计回收金额/当日新增用户累计充值金额', "enable_to_sort"=> false ], [ 'name' => '30天倍率', 'column' => 'thirty_days_rate', 'notes' => '30天累计回收金额/当日新增用户累计充值金额', "enable_to_sort"=> false ], ], ];