企微短剧业务系统

shortPlayDataTrendHeader.php 5.6KB

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  1. <?php
  2. return [
  3. 'basic' => [
  4. [
  5. 'name' => '时间',
  6. 'column' => 'ref_date',
  7. "enable_to_sort"=> false
  8. ],
  9. [
  10. 'name' => '短剧',
  11. 'column' => 'playlet_name',
  12. "enable_to_sort"=> false
  13. ],
  14. [
  15. 'name' => '当天消耗',
  16. 'column' => 'paid',
  17. "enable_to_sort"=> true
  18. ],
  19. [
  20. 'name' => '企微关注人数',
  21. 'column' => 'scan_follow_count',
  22. "enable_to_sort"=> true
  23. ],
  24. [
  25. 'name' => '企微关注成本',
  26. 'column' => 'follow_cost',
  27. 'notes' => '当天消耗/企微关注人数',
  28. "enable_to_sort"=> true
  29. ],
  30. [
  31. 'name' => '首日ROI',
  32. 'column' => 'first_roi',
  33. 'notes' => '当日新增用户充值金额/当天消耗',
  34. "enable_to_sort"=> true
  35. ],
  36. [
  37. 'name' => '当日新增用户充值金额',
  38. 'column' => 'pay_money',
  39. "enable_to_sort"=> true
  40. ],
  41. [
  42. 'name' => '用户累计充值金额',
  43. 'column' => 'pay_money_total',
  44. "enable_to_sort"=> true
  45. ],
  46. [
  47. 'name' => '首日充值人数',
  48. 'column' => 'active_fans',
  49. "enable_to_sort"=> true
  50. ],
  51. [
  52. 'name' => '总充值人数',
  53. 'column' => 'pay_user_total',
  54. "enable_to_sort"=> true
  55. ],
  56. [
  57. 'name' => '首日充值次数',
  58. 'column' => 'pay_count',
  59. "enable_to_sort"=> true
  60. ],
  61. [
  62. 'name' => '总充值次数',
  63. 'column' => 'pay_count_total',
  64. "enable_to_sort"=> true
  65. ],
  66. [
  67. 'name' => '首日下单成本',
  68. 'column' => 'first_charge_user_cost',
  69. "enable_to_sort"=> true
  70. ],
  71. [
  72. 'name' => '总回本率',
  73. 'column' => 'cost_cover_rate',
  74. 'notes' => '用户累计充值金额/当天消耗',
  75. "enable_to_sort"=> true
  76. ],
  77. [
  78. 'name' => '首日付费用户arpu值',
  79. 'column' => 'day_paid_user_arpu',
  80. 'notes' => '首日新增用户充值金额/首日充值人数',
  81. "enable_to_sort"=> true
  82. ]
  83. ],
  84. 'summary' => [
  85. [
  86. 'name' => '时间',
  87. 'column' => 'ref_date',
  88. "enable_to_sort"=> false
  89. ],
  90. [
  91. 'name' => '短剧',
  92. 'column' => 'playlet_name',
  93. "enable_to_sort"=> false
  94. ],
  95. [
  96. 'name' => '当天消耗',
  97. 'column' => 'paid',
  98. "enable_to_sort"=> false
  99. ],
  100. [
  101. 'name' => '企微关注人数',
  102. 'column' => 'scan_follow_count',
  103. "enable_to_sort"=> false
  104. ],
  105. [
  106. 'name' => '企微关注成本',
  107. 'column' => 'follow_cost',
  108. 'notes' => '当天消耗/企微关注人数',
  109. "enable_to_sort"=> false
  110. ],
  111. [
  112. 'name' => '首日ROI',
  113. 'column' => 'first_roi',
  114. 'notes' => '当日新增用户充值金额/当天消耗',
  115. "enable_to_sort"=> false
  116. ],
  117. [
  118. 'name' => '当日新增用户充值金额',
  119. 'column' => 'pay_money',
  120. "enable_to_sort"=> false
  121. ],
  122. [
  123. 'name' => '用户累计充值金额',
  124. 'column' => 'pay_money_total',
  125. "enable_to_sort"=> false
  126. ],
  127. [
  128. 'name' => '首日充值人数',
  129. 'column' => 'active_fans',
  130. "enable_to_sort"=> false
  131. ],
  132. [
  133. 'name' => '总充值人数',
  134. 'column' => 'pay_user_total',
  135. "enable_to_sort"=> false
  136. ],
  137. [
  138. 'name' => '首日充值次数',
  139. 'column' => 'pay_count',
  140. "enable_to_sort"=> false
  141. ],
  142. [
  143. 'name' => '总充值次数',
  144. 'column' => 'pay_count_total',
  145. "enable_to_sort"=> false
  146. ],
  147. [
  148. 'name' => '首日下单成本',
  149. 'column' => 'first_charge_user_cost',
  150. "enable_to_sort"=> false
  151. ],
  152. [
  153. 'name' => '总回本率',
  154. 'column' => 'cost_cover_rate',
  155. 'notes' => '用户累计充值金额/当天消耗',
  156. "enable_to_sort"=> false
  157. ],
  158. [
  159. 'name' => '首日付费用户arpu值',
  160. 'column' => 'day_paid_user_arpu',
  161. 'notes' => '首日新增用户充值金额/首日充值人数',
  162. "enable_to_sort"=> false
  163. ],
  164. [
  165. 'name' => '3天倍率',
  166. 'column' => 'three_days_rate',
  167. 'notes' => '3天累计回收金额/当日新增用户累计充值金额',
  168. "enable_to_sort"=> false
  169. ],
  170. [
  171. 'name' => '7天倍率',
  172. 'column' => 'seven_days_rate',
  173. 'notes' => '7天累计回收金额/当日新增用户累计充值金额',
  174. "enable_to_sort"=> false
  175. ],
  176. [
  177. 'name' => '15天倍率',
  178. 'column' => 'fifteen_days_rate',
  179. 'notes' => '15天累计回收金额/当日新增用户累计充值金额',
  180. "enable_to_sort"=> false
  181. ],
  182. [
  183. 'name' => '30天倍率',
  184. 'column' => 'thirty_days_rate',
  185. 'notes' => '30天累计回收金额/当日新增用户累计充值金额',
  186. "enable_to_sort"=> false
  187. ],
  188. ],
  189. ];